Brand kenya

Brand Kenya Board is tasked with the responsibility of identifying and refining the key attributes about Kenya, that contribute positively to the image and reputation of the Nation.
A strong, believable and easily recognizable brand is all the difference between attracting positive attention or none at all.
The board would like Kenya to be internationally recognized for its people, its natural resources and its position as a key player in the East African region’s socio-economic development.
Athletics, culture, tourism, horticulture, development in ICT, telecommunication, education and our heritage can contribute generously towards improving the country’s attractiveness to holiday makers, nature conservationists, artists, investors and other nationals who would like to make Kenya their home.


Mandate
The BKB’s mandate is to ensure that an integrated national brand is created, harnessed and sustained in the long term. Pursuant to this mandate, the legal notice spells out two guiding principle objectives of the Board. These are:

1. To coordinate initiatives for marketing the country in order to maximize their efficiency; and
2. To create and maintain the Kenya brand to identify and distinguish Kenyan products, services and concepts.

The functions of BKB, as stipulated in the Brand Kenya Board legal notice are to:

1. Establish a brand for Kenya which positions the country optimally in terms of investment, creditworthiness, tourism and international relations;
2. Unite Kenyans and provide them with positive information about the country in order to promote patriotism and national pride;
3. Establish an integrated approach within government and private sector towards international marketing of Kenya;
4. Build national support for the brand within Kenya with the cooperation of the Government, non-governmental organizations and the private sector;
5. Promote local products and services to encourage economic transformation;
6. Encourage commitment to quality and innovation among businesses and people;
7. Assist different towns and cities in the country to improve their image; and
8. Undertake measures aimed at improving the international image of Kenya.