Bob Dylan
Born 1941
Steve always adulated folk singer Bob Dylan, playing his music and singing his lyrics all day in his youth. According to many of his friends, he dated Joan Baez in the 1980s mostly because she was Dylan's ex-girlfriend.
Ansel Adams
1902-1984
Ansel Adams was an American photographer known for his black-and-white photographs of the American West and primarily Yosemite National Park. Steve loves Yosemite and photographs, he put large Adams print in his NeXT office and at home.
Kobun Chino Otogowa
1938-2002
Kobun Chino Otogowa was Steve's zen guru from the Los Altos Zen Center, back in the 1970s. He is credited for telling Steve to start Apple rather than becoming a Zen monk. He was NeXT's official spiritual adviser and married Steve and Laurene in 1991.
Akio Morita
1921-1999
Akio Morita co-founded Sony Corporation with Masaru Ibuka. He is widely acknowledged as the father of the consumer electronics industry, having brought to market the transistor, color TV, Walkman... Steve always found inspiration in him and his company
Thomas Edison
1884-1931
In the early days of Apple, Steve would often talk about Thomas Edison, and how this great American inventor/entrepreneur changed the world with his brilliant devices. He is often credited with the creation of the first industrial research laboratory, in Menlo Park, NJ.
Henry Ford
1863-1947
Henry Ford was an American industrialist, who is often credited for democratizing the car in the early 20th century. Steve often spoke of him as a personal hereo of his. He was known for his peculiar views on management and taste ("they can have it any color as long as it's black").
Edwin Land
1909-1991
Edwin Land was an American inventor and entrepreneur, father of the polaroid photograph. Steve idolized him, certainly seeing some of himself in Land (who was fired from his own company as well).
Andy Grove & Bob Noyce
AG: Born 1936 - BN: 1927-1990
Andy Grove and especially Bob Noyce were among those people that Steve both thought of as friends and found inspiration in. Noyce started Intel in 1968 with Gordon Moore, while Steve was 13.
Nolan Bushnell
Born 1943
Nolan Bushnell is the founder of Atari and Steve's first (and only) employer. He is widely regarded as the father of the video game industry. According to Woz, Steve idolized him and took inspiration from him to start Apple.
Regis McKenna
Born ?
Regis McKenna was the marketing guru of Silicon Valley in the 1970s and 1980s. Steve's first marketing efforts were with his company Regis McKenna Inc. His radical approach to marketing deeply inspired Steve — one of his favorite quotes from McKenna is: "the best kind of marketing is education."
John Warnock
Born 1940
John Warnock is a Xerox PARC alumnus, the brilliant inventor of the Postscript language and co-founder of Adobe Systems Inc. This soft-spoken, academic type was a tremendous source of inspiration to Steve in his approach to graphics on computers. They are still good friends today.
Relatives
Laurene Powell-Jobs
Born 1964
Laurene is Steve's wife. He married her in 1991, after meeting her thanks to a speech at the Stanford Graduate Business School, where she was a student. Laurene is a co-founder of College Track, a charity devoted to sending poor kids to college.
Reed, Erin & Eve Jobs
Reed: born 1991; Erin: born 1995; Eve: born 1998
Reed Paul, Erin Siena and Eve are Steve's three children with his wife Laurene. They all live together in Palo Alto. Steve's son was named after his (sort-of) alma mater Reed College, and shares his father's middle name (his grandfather's name).
Lisa Brennan-Jobs
Born 1978
Lisa is Steve's out-of-wedlock daughter with his girlfriend Chris-Ann Brennan. He refused to admit he was her father for a long time, but gave her name to an Apple computer at the same time. She moved in with Steve in the mid-1980s, and graduated from Harvard's school of journalism.
Mona Simpson
Born 1957
Mona is Steve's biological sister. He found her in 1986, when she was already an accomplished writer (Anywhere But Here). They were very close for a long time but it is unknown if it still so, especially since she published A Regular Guy in 1996, which basically told the story of Steve and Lisa.
Apple's early years (1976-1985)
Bill Fernandez
Born 1955?
ill Fernandez is Steve's best friend from high school. He once told him he was the person who had known him the longer since his parents were dead. Bill introduced Steve to Woz in 1969, and was one of Apple's first employees (like many neighborhod kids).
Woz
Born 1950
Steve Wozniak, universally known as Woz, co-founded Apple with Steve Jobs in April 1976. He is the hardware genius behind the Apple I and the Apple II, the world’s first personal computers. He stopped working for the company in 1985 but remains one of Steve’s friends.
Dan Kottke
Born 1954
Dan Kottke was a good friend of Steve from Reed. They traveled together to India in search of enlightenment. He was one of Apple's first employees, back in the garage days. They had a falling-out in 1982, after he talked badly of Steve to Time's Michael Moritz.
Mike Markkula
Born 1942
Mike Markkula was Apple's first investor. A retiree from Intel, he was seduced by Steve's ideas about the future of personal computing, and put his personal money in the company, which he ran in the early 1980s. He approved of Steve's ousting in 1985, thus was asked to leave the board in 1997.
Mike Scott
Born ?
Mike Scott was Apple's president from 1977 to 1981 — he was hired by Mike Markkula. He often had intense arguments with Steve Jobs. Mike had to leave Apple after Black Wednesday, surprise massive lay-offs he organized without warning to "purge the company from incompetent people."
Alan Kay
Born 1940
Alan Kay was a researcher at Xerox PARC when Steve met him in the late 1970s. He is considered one of the fathers of the graphical user interface and object-oriented programming (i.e. he is exceptionally brilliant). He is a good friend of Steve, and he introduced him to the Pixar team in 1985.
John Couch
Born ?
John Couch became head of the Lisa project in 1981, when he was asked to replace Steve who seemed to get out of control from Apple's management. They didn't get along very well of course.
Jef Raskin
1943-2005
Jef Raskin was a brilliant Apple engineer in the 1970s. He started the Macintosh project: he was the one who came up with the name (his favorite apple), put together the first team, and invented the concept of "a computer as easy to use as a toaster." He didn't like Steve, who got rid of him in 1981.
The Mac team
So many names behind these words! In the early 1980s, Steve's whole life revolved around this incredible team that developed Macintosh. Their most prominent members are all among Steve's friends, including Bill Atkinson, Andy Hertzfeld, Burrell Smith, Bruce Horn, Rod Holt, Randy Wigginton, Susan Kare... and all the NeXT founders.
Lee Clow
Born ?
Lee was working at TBWA\Chiat\Day when Steve met him to work on Macintosh's advertising campaign. He is the creative genius behind Apple's 1984 commercial, which is often hailed as the best commercial of all times. Lee now runs the agency and remains one of Steve's friends.
Mike Murray
Born ?
Mike Muray was in charge of Macintosh's marketing efforts. He worked very closely with Steve Jobs.
John Sculley
Born 1939
Steve hired Sculley from PepsiCo in 1983 to help him run Apple. They got along extremely well for a year or so, but their relationship started deteriorating while Macintosh's performance was underwhelming. They had a corporate fight which ended in Steve's ousting from his company.
Jean-Louis Gassée
Born 1944
A French engineer turned Apple executive, Jean-Louis was instrumental in Steve's ousting from the company in 1985. He left Apple shortly afterwards, and founded Be Inc. Apple was about to buy Be in 1996, before they changed their mind and went for Steve's NeXT instead.
NeXT (1986-1996)
Guy "Bud" Tribble
Born ?
Bud Tribble is a software genius (he is a MD/PhD) who was part of the original Mac team. He left Apple with Steve to found NeXT, where he was head of software. He increasingly disapproved of Steve's priorities and left the company in 1992 to join Microsoft. He is now VP of Software at Apple.
Rich Page
Born ?
Rich Page was a hardware engineer of the original Mac team. He is one of NeXT's co-founders and was in charge of hardware development with George Crow.
George Crow
Born ?
George Crow was a brilliant hardware engineer who belonged to the Mac team. He co-founded NeXT with Steve and was in charge of hardware, together with his co-worker Rich Page.
Dan'l Lewin
Born ?
Dan'l was part of Macintosh's sales/marketing team, and was key to the succes of the Apple University Consortium. He co-founded NeXT where he was head of marketing, until he was replaced by Steve himself in 1989. He left shortly afterwards. He is now an executive at Microsoft.
Susan Barnes
Born 1943
Susan Barnes was one of NeXT's co-founders, the company's head of finance hired from the Mac team. She later married head of software Bud Tribble and they both left the company in 1992. It was disastrous to Steve Jobs.
Ross Perot
Born 1930
Ross Perot had made a fortune out of selling his company, Electronic Data Systems, to General Motors in 1962. He spent some of his millions on NeXT, whose board of directors he joined in 1987, after watching a TV documentary about Steve Jobs. He later regretted it.
Pat Crecine
1939-2008
Pat Crecine was a good friend of Steve Jobs, one of Carnegie-Mellon's administrators. He joined the board of directors of the company early on (the other members were Steve and Ross Perot). Carnegie-Mellon was at the time one of the world's leading-edge universities in computing.
Jean-Marie Hullot
Born 1954
Hullot is a French developer whom Steve hired for his brilliant work on a piece of software that would eventually become Interface Builder. Hullot was key to creating NeXTStep's user interface, and Steve hired him again in 2001 to work on iCal and iSync. They are still friends.
Peter van Cuylenburg
Born 1948
Peter van Cuylenburg was the COO brought in by NeXT's investor Canon to help Steve Jobs run the company in 1992. He had the nerve to call Sun's Scott McNealy to ask him to buy NeXT and install him as head of the new operation. McNealy told Jobs about the betrayal.
Pixar & Disney (1986-today)
Dr. Edwin Catmull
Born 1945
A soft-spoken Mormon, Catmull is THE man behind Pixar's idea of making films using computers. He guided the company from its humble debuts to the merger with Disney, where he now serves as president of all the animation studios. He pioneered Pixar's 3D rendering software.
Alvy Ray Smith
Born 1943
A brilliant hippie computer engineer, Alvy was one of Pixar's father, with Ed Catmull. They assembled the core of the company's team together in the early 1980s. Alvy left the company after a falling-out with Steve Jobs before Toy Story came out. He was cleared of the company's official history.
John Lasseter
Born 1957
John Lasseter is the creative force behind Pixar. His animation department was nearly shut down several times in Pixar's history, yet it eventually saved the company. Lasseter personally directed Toy Story, A Bug's Life, Toy Story 2, and Cars, and is now chief creative officer at Disney.
Jeffrey Katzenberg
Born 1950
Katzenberg was running animation at Disney when Pixar negotiated the deal for Toy Story. He was essential in the studio's backing (and temporary shut-down) of the project. Yet he betrayed them when he left to found DreamWorks SKG and make Antz, his revenge against Disney's Eisner.
Michael Eisner
Born 1942
Eisner was Disney's CEO from 1984 to 2005. Although he supported Pixar's early films, he never got along with Jobs and eventually refused to renew Pixar's contract in 2004. He attacked Apple in public, invoking their "Rip. Mix. Burn" campaign. This was a key argument in his ousting in 2005.
Roy E. Disney
Born 1930
Roy is Walt Disney's nephew. He was running animation for a while before he left the company in 2003, dismayed by Eisner's management. He particularly disapproved of his handling of the Pixar contract. He launched a campaign "Save Disney" that was essential in removing Eisner.
Bob Iger
Born 1951
For a long time Eisner's second-in-command, Bob Iger replaced him as CEO of the Walt Disney Company in 2005. He called Steve Jobs that very day and they started discussing what would eventually become the Disney-Pixar merger.
Apple (1997-today)
Larry Ellison
Born 1944
Larry Ellison is the world's fourth richest man, a founder of Oracle. He is one of Steve's best friends and is often described as wanting to emulate his charisma and vision. He was essential to Steve's return to Apple in 1997, spreading rumors that he would buy the fruit company.
Gil Amelio
Born 1943
Gil Amelio was Apple's CEO for 500 days in 1996-97. He tried to cut back on the company's expenses and was essential in bringing Steve Jobs in. Steve managed to get rid of him in a palace coup involving Apple's board in February 1997, after Apple announced catastrophic sales for Q1 1997.
Avie Tevanian
Born ?
Avie Tevanian is a software genius who invented Mach, the UNIX core of NeXTStep and OS X, while studying at Carnegie-Mellon. He was responsible for developing NeXTStep before Steve returned to Apple and named him head of software. He is one of the fathers of OS X. Avie left Apple in 2006.
Jon Rubistein
Born 1956
Jonathan J. Rubinstein is a hardware engineer who worked briefly at NeXT before Steve brought him with him at Apple to run the company's hardware operations. He was essential in developing such key products as the iMac, the iPod, and eventually the iPhone. He left in 2006 and is now Palm's CEO.
Tim Cook
Born 1960
Steve hired Tim Cook away from Compaq in 1998 to run the company's operations. He calls himself the "Attila the Hun" of logistics. He is Apple's COO and likely successor to Steve Jobs, as he ran the company while Steve was away for health reasons in 2009.
Phil Schiller
Born 1960
Phil Schiller worked at NeXT before he moved to Apple upon Steve's return. He has been in charge of the company's worldwide marketing ever since. He is popular within the Apple community for his frequent appearances with Steve on stage. He delivered the last Macworld keynote in 2009.
Bertrand Serlet
Born ?
A French programmer and Xerox PARC alumnus, Bertrand Serlet played a critical role at NeXT developing NeXTStep together with Bud Tribble and Avie Tevanian. He replaced Avie as Apple's Senior VP of Software Engineering in 2003.
Jony Ive
Born 1967
Jonathan Ive is a British-born designer who is Senior VP of Industrial Design at Apple. Interestingly enough, he joined the company before Steve's return, in 1994. He is widely regarded as a design genius, credited for Apple's innovations and industry-lead in product design.
Scott Forstall
Born ?
Scott Forstall is another former NeXTie who accompanied Jobs when he returned to Apple in 1997. He is one of the original architects of Mac OS X, several releases of which he was responsible for, most notably Leopard. He is now Senior VP of iPhone Software.
Sina Tamaddon
Born 1957
Sina Tamaddon is an Iranian-born software engineer who worked at NeXT before coming to Apple with Steve in 1997. He is now in charge of Apple's applications.
Eddy Cue
Born ?
Eddy Cue is responsible for Apple's iTunes operations, as well as Internet Services
Tony Fadell
Born 1969
Tony Fadell is often called "the father of the iPod." Apple bought his company Fuse in 2001 as it was looking to build a portable music player. Tony ran Apple's iPod division from 2006 to 2008, and is now an informal adviser to the CEO.
Ron Johnson
Born ?
Steve hired Ron Johnson away from Target in late 2000, to develop Apple's first retail stores. He still serves as the company's VP of Retail Operations. He is credited for the stores' layout and Genius Bar.
Al Gore
Born 1948
Former US Vice-President Al Gore is renowned for his support of "the information super-highway", i.e. the Internet, during his tenure. He joined Apple's board of directors in the early 2000s and has become a good friend of Steve.
Paul Otellini
Born 1950
Paul Otellini is Intel's CEO since 2002. He was instrumental in convincing Steve Jobs of moving Apple away from IBM to Intel. Steve often invited him on stage to symbolize the Apple-Intel symbiosis.
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